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Effects of the Enterprise Image in Korean Processed Marine Product Industry on Consumers’ Product Evaluation and Purchase Intention

Ha-Kyun Kim^1*, Won-Hyun So

The Journal of Fisheries Business Administration :: Vol.44 No.1 pp.1-14

DOI:https://doi.org/10.12939/FBA.2013.44.1.001
Open abstract

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Pukyoung Univ.,599-1, Daeyeon 3-dong, Nam-gu, Busan, Korea.