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The Effects of the Purpose of Fisheries Firms’ Social Contributions through Fisheries Firms’ Brand Evaluation on Purchase Intention

Won-Geun So, Ha-Kyun Kim

The Journal of Fisheries Business Administration :: Vol.45 No.1 pp.49-61

DOI:https://doi.org/10.12939/FBA.2014.45.1.049
Open abstract
Effects of the Enterprise Image in Korean Processed Marine Product Industry on Consumers’ Product Evaluation and Purchase Intention

Ha-Kyun Kim^1*, Won-Hyun So

The Journal of Fisheries Business Administration :: Vol.44 No.1 pp.1-14

DOI:https://doi.org/10.12939/FBA.2013.44.1.001
Open abstract
The Influence of Consumer Knowledge on Seafood Attitudes and Purchase Intentions －Focus on Consumers Visiting to Discount Stores－

Young-Soo Jang^*, Gyu-Wan Kim

The Journal of Fisheries Business Administration :: Vol.44 No.1 pp.91-103

DOI:https://doi.org/10.12939/FBA.2013.44.1.091
Open abstract

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Pukyoung Univ.,599-1, Daeyeon 3-dong, Nam-gu, Busan, Korea.